BRAND STRATEGY
SERVED COLD
BOLD
Strategy Eats LUCK for Breakfast!
Luck can only take you so far.
Brand Strategy will take you so much further.
Well considered strategy enables you to anticipate challenges, be proactively attention grabbing, and creates consistency/alignment.
Strategy builds trust, and a powerful link between vision and implementation!
So let's serve up 2026 with a mix of ideal clients, financial growth, authentic connection, and fun - seasoned with a good shake of creativity and visibility!
If you are a purpose-driven entrepreneur wanting to strategically level up, without the repeat of feast-and-famine cycles... then this session is for you!
Want to spend less time marketing in 2026 and more time changing...
The world needs a whole lot more creativity, heart-led leadership and innovation.
Impact that originates from 100% by artificial human intelligence!
and without 'pot luck', trend following, one-size-fits-all marketing activities.
Nothing compares to the absolute WEIRD BRILLIANCE of YOU!
YOU have a wildly ambitious vision that you want to bring to the world and you are determined to make it happen.
YOU can see around corners, anticipating and responding to what people need in their lives, and you have multiple solutions you can offer to people.
YOU can catalyse change purely from the space you hold for others.
YOU don't have any interest in playing games or pretending to be something you are not.
I hear you.
I feel exactly the same way.
20 years in business, and I'm more motivated than ever to make a meaningful impact.
It can be hard to BE SEEN, to ATTRACT ATTENTION and LEAD A COMMUNITY, when you are busy doing the meaningful work day to day in your business. It's easier sometimes to just follow marketing formulas and/or outsource your marketing to someone who you hope will 'get you'.
People will underestimate you. Make assumptions about you. Put you in a box.
Especially if you aren't showing up as much as you know you should, to shape your presence on and offline.
If you want to get out of the transactional mode of 1to1 work...
To bring in more ideal clients and polarise those clients who drain your energy...
Attracting more opportunities that are fully aligned with your purpose and mission...
Then BRAND STRATEGY must be a key activity you invest in, just as you would with bookkeeping or photography.
Brand strategy will take the 'luck of the draw' out of your marketing.
Giving you back way more time to be busy doing meaningful work that literally changes worlds and moves mountains. Who doesn't want that?
I wonder how I could clone myself?
To talk Strategy for my own business?
Talking to myself
hasn't worked so far... LOL
shhh don't tell them that...they'll think you are weird...
but I am weird!?!?
The marketing problems for
purpose-led entrepreneurs
who don't fit neatly in the usual boxes for business
and who really want to do things differently!
Inconsistent / confusing messaging that doesn't get the cut through and a seat at the right table
Lack of clarity + alignment with no strategic foundations weaved into daily, monthly and annual activities
Underestimating the value they offer - particularly if they are a generalist
The multiple roles + industries + obsessions are the foundations of their weird brilliance! They can come at a problem from multiple different angles and be innovative in their thinking.
They don't know how to sell their uniqueness! They are often overlooked for work they could deliver brilliantly.
Communicating their value requires more sophisticated brand awareness strategy when they can offer multi-layered solutions to clients and they don't fit into the typical solution boxes
Playing it safe + following cookie-cutter trends and formulas + outsourcing their marketing and getting same same results
Listening to too many opinions and not enough strategic thinking coming from their own experience and expertise
Stuck in "subject matter expertise land", competing for attention + compromising on price to be considered
Wanting to attract an ideal audience but don't want their marketing to be all about them as the founder
pick me pick me! cringe! *hide*
BRAND STRATEGY SERVED BOLD sessions
empower you to be more creative and daring in your marketing
clarify your brand foundations so you can make bolder decisions
solidify steps to raise your profile presence so you can
attract more advanced opportunities and ideal clients
In BRAND STRATEGY SERVED BOLD sessions, you will have the potential to:
Learn ways to boost your profile visibility with creativity and confidence
Challenge your thinking around the way you package and price your offerings, so you can set yourself apart from others in your industry
Become more innovative and expressive in your marketing and your storytelling
Tap into your own natural instincts for what resonates and aligns for your business and marketing activities
A brainstorming buffet with Louise...
... a bucket full of strategy
... and a pinch of fun
One 1.5 hour Brand Strategy session on zoom.
2026 Strategic outline document completed during session with actionable steps for you to put into place over the coming months.
Zoom recording and transcript for easy review.
Your Weird Brilliance is your greatest marketing strategy in 2026!
Hi! I'm Louise
I help purpose-led entrepreneurs to amplify their Weird Brilliance with strategy and storytelling.
The truth is that their weirdness is their brilliance.
It is the best way to stand out from the crowd.
I guide trailblazers to tell their story so their weirdness speaks directly to their audience.
Who's This Session Perfect For
BUSINESS OWNERS
FOUNDERS
NEUROSPICEY FOLK
SPEAKERS
COACHES
CHANGEMAKERS
DISRUPTORS
CREATORS
RULE BREAKERS
INTROVERTS
DREAMERS
Choose ONE topic to strategise...
1.5hours of uninterrupted time together to serve up epic brand strategy for 2026!
Brand Identity
Aligning brand values, messaging, storytelling, brand voice, visuals & personality. Bring to life the authentic character of your business.
Marketing Collaterals
Consistency of messaging throughout your online and offline collaterals. Websites, social media platforms, newsleters, event resources like pull up banners, course branding etc.
Brand Experience
The ecosystem of your brand, business and marketing strategies, all coming together to create a customer experience that is meaningful and considered.
Content Creation Plan
Identify the key pillars that will set you apart for others in your industry AND give you mountains of inspiration for what to share throughout 2026!
IP Model Creation
Your unique intersection of skills, experience and obsessions, gives you a competitive edge that you haven't fully harnessed yet. Move beyond 2 dimensional subject matter expertise/delivery, and instead identify your unique intellectual property model that will influence your offerings.
Packaging Your Value
Diversify and deepen your offerings with a range of services and products, custom to your unique intersection of weird brilliance!
BOOK YOUR BRAND STRATEGY BELOW
Contact Details
Studio Address
Riverhills, Brisbane
Queensland
Let's chat
Assistance Hours
Mon – Fri 10am – 5pm
Phone Number:
+61 402 283 219
Studio: Riverhills, Brisbane
Call +61 402 283 219
Site: https://www.thelouisewilliams.com.au/
Testimonials
What others are saying
Nerissa Bentley
I had the pleasure of working with Louise Williams in a strategy session, and I can wholeheartedly recommend her to anyone seeking clarity, inspiration, and authentic alignment in their business journey. Louise has an extraordinary ability to listen deeply and ask thought-provoking questions that gently challenge your assumptions while creating a safe, non-judgmental space. Her approach is rooted in genuine curiosity and empathy, allowing you to explore aspects of yourself and your story that you may not have previously recognised. Louise’s insight helped me see strengths and opportunities within myself that I had overlooked, and she offered a fresh perspective on how my personal story could be woven powerfully into my business narrative.
What sets Louise apart is her commitment to authenticity and helping you align your business with your core values and spirit. She encourages you to show up as your true self, guiding you to build a brand and a business that is not only successful but also deeply meaningful and aligned with who you are. Her generosity and ability to foster genuine connections are evident throughout the process. She is invested in your growth and celebrates your unique journey. Working with Louise is not just about strategy; it’s about uncovering your true self and having the tools to continue to explore this in more depth. I left our session feeling empowered, seen, and excited to move forward with a new perspective.
Heidi Horne
Working with Louise Williams was the first time I felt fully reflected in my brand - not the version I thought I should be as a speaker, author, coach, or founder… but who I actually am.
We had two strategy sessions and one photo shoot that changed everything. Louise helped me dig deep and get to the real heart of it all. What I stand for. What I want to say. And how I want to show up in the world - unapologetically, wholeheartedly, and unashamedly me. AND completely aligned with the message I want to share with others.
The result? A brand that feels like me. One that aligns with my purpose, energy, and message. My confidence has shifted. My business finally looks and feels like me.
If you’re a founder, coach, or creative who’s outgrown the old version of you, and you’re ready to be seen for who you really are - Louise is who you need in your corner. Highly recommend!
Daniel Murray
Louise is amazing to work with. She works with you to unpack, unravel and dig deep into the things that make you... YOU.
Jacqui Kami
I can’t recommend Louise enough. She took time to know me, to listen to my aspirations, fears, and current reality….and then the magic!
Through her unique process I gained so much clarity and received a much-needed boost in confidence to persevere.
Michelle Bihary
Blown away by my work with Louise.
What was game changing was her ability to capture the essence of what I do and who I am, in 3 little words. Little words that have given me clarity that I have been searching for over many years.
Louise combines her background in depth psychology, her business savvy and her creative genius to turbocharge your brand and presence.
Angelina Badri
With her nonstop value add with her psychology background, Louise helped me overcome blocks and challenges. I can craft my messaging to connect with and touch the hearts and minds of all who come across my work.
